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Awareness

Every year, Fox Distributing Company works with Anheuser-Busch as well as local businesses and organizations to bring alcohol awareness activities to our community.

In 2002 alone, Fox Distributing and other North Carolina distributors worked to accomplish the following:

  • Distributed 13,599 Family Talk About Drinking program materials -- to help parents prevent underage drinking. 222,746 Family Talk materials have been distributed since 1990.
  • Provided 308,700 wristbands, 3,270 We ID Cards and 6,200 I.D. books (with color photographs of driver's licenses from all 50 states and Canada) to help servers and sellers of alcohol beverages effectively identify those patrons of legal purchase age and stop sales to minors. A total of 887,916 wristbands, 24,861 We ID Cards and 35,454 I.D. books have been distributed since 1990.
  • Hosted 49 in-school presentations by speakers who educate and motivate young people to make smart choices and respect themselves and the law. 10,700 students attended these presentations in 2002. Wholesalers have hosted 240 in-school presentations since 1998, and a total of 44,035 students attended these presentations.
  • Placed 336 advertisements in local newspapers, in-stadium signage, on billboards, radio and television, to help prevent underage drinking.
  • 16 Anheuser-Busch wholesalers conducted designated driver programs in 2002.
  • 3 wholesalers participated in the 2002 Budweiser Designated Driver Holiday Sweepstakes to encourage the use of designated drivers during the holidays.
  • Placed 195 advertisements encouraging the use of designated drivers.
  • Instructed, through server training programs, 153 bartenders, waiters, waitresses, convenience store clerks and home party hosts on responsible-serving techniques to help them prevent alcohol abuse, drunk driving and underage drinking. A total of 8,909 servers have been trained by Anheuser-Busch wholesalers since 1989.
  • Provided 237 free cab rides home from bars and restaurants. A total of 10,825 rides have been provided since 1989.
  • Placed 2,010 advertisements in local newspapers, in-stadium signage, on billboards, Internet, radio and television, reminding adult consumers to drink responsibly. Wholesalers have run 17,083 responsibility ads since 1989.
  • Implemented 51 Good Sport programs to promote positive behavior among 1,041,940 attendees of sporting events, fairs and community festivals.
  • Participated in alcohol awareness and education programs with 21 colleges and universities. Approximately 54,205 students participated in these programs.
  • Participated in National Collegiate Alcohol Awareness Week programs on 3 campuses.
  • Implemented the College Talk program on 20 campuses.
  • Provided We ID materials to servers and sellers in 2 college and university markets, to help them effectively identify patrons of the legal purchase age and stop sales to minors.
  • Implemented college and university designated driver programs on 9 campuses.
  • The “True or False”/“Magic Ball” Social Norms Campaign was implemented on 7 campuses.
  • Placed 77 alcohol awareness and education social norms advertisements on college and university campuses.